“The world as we know it, will never be the same” – these are the words of our President, Cyril Ramaphosa, as he addressed the nation in response to the economic crisis and impact on business and people stemming from the COVID-19 pandemic. The recent challenges have forced us to make uncomfortable adjustments to the way we live and work, highlighting what it takes to respond quickly and with agility. It is now clear that digital marketing has become an extremely crucial part in marketing strategies for all business.